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It’s About The Audience…always

The form and function of any speech you work on should primarily be driven by the texture of the event and the needs of the audience, and not by the political or corporate needs of the speaker to deliver a favourite message.

And, this is almost always a very hard sell to your speaker.

As speechwriters, we always do our clients a good turn if we get them to speak to the needs of the audience rather than their own.…

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