Pretend for a moment that you were starting over. That you were setting up your writing or consulting business for the very first time. What would you do differently? It’s a brand new world out there. Or is it?If you are slightly fossilized like me, then perhaps when you first hung out your shingle, fax machines were so “de rigueur” that you actually charged your clients for each page you faxed to them. Not for the content, but for the cost of toner! You think I’m joking right? Not so. In the mid-80s I worked for a PR firm that did exactly that. Apparently this was quite common “back in the day” - when email and the Internet were virtually non-existent. And a corporate web site was unheard of, well, because it was unheard of. Read more…
February 5th, 2008
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