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Is The Client Always Right?

Well only in the sense that they always have the last word right up to the point of them firing you or you firing them. I recommend the latter course should it come to that.

This came to mind the other day when I was reflecting on a client of mine who uses me just once a year. He is a senior officer in a large resource company. And every year he goes to the same international convention to deliver …

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Openings

“They shoot the white girl first” has been recognized by many as one of the great opening lines in late 20th century literature. It comes from Toni Morrison’s grand novel “Paradise.” I defy anyone to read that line – and not want to find out how the next paragraphs and pages play out.

As speechwriters we always have to concern ourselves with finding great openings for our clients’ events. We want to give them words that will give their audiences …

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In Praise Of Failure…Theirs, Not Yours

As I sit down with my clients, looking for message and motive, I despair when they begin the interview with how they want to tell their audiences about their great new policy, new direction, or new product. When they do that, I know I have got a lot of work to do. Not because I don’t want to write about the new policy, direction, or product. We can get to that. It’s just not a very compelling way to start.…

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