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Changing The Music

As writers — fiction or otherwise — we tend to fall in love with our words. Then we hate them. Then love them. And when we hate them yet again, that’s when we want to reach for a pistol or at least a good editor.

For speechwriters, the issue becomes really problematic. Even though we know better we too often fall for our exquisite turns of phrase, for words we know are about to leap off the page – proof …

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The Abstract Conundrum

If you write speeches for others, to be delivered at major conferences, you will be asked, by conference organizers, to provide an abstract of the presentation – often months ahead of the actual event.

This makes sense from organizers’ perspectives, since they want to provide summary information for potential attendees in their publicity and program documents.

However, for the speechwriter, these requests can present some problems. Although it is often done, it always seems to me slightly absurd to write …

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Is The Client Always Right?

Well only in the sense that they always have the last word right up to the point of them firing you or you firing them. I recommend the latter course should it come to that.

This came to mind the other day when I was reflecting on a client of mine who uses me just once a year. He is a senior officer in a large resource company. And every year he goes to the same international convention to deliver …

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Openings

“They shoot the white girl first” has been recognized by many as one of the great opening lines in late 20th century literature. It comes from Toni Morrison’s grand novel “Paradise.” I defy anyone to read that line – and not want to find out how the next paragraphs and pages play out.

As speechwriters we always have to concern ourselves with finding great openings for our clients’ events. We want to give them words that will give their audiences …

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