Some years ago, I was editing someone else’s speech — a dreadful bit of work that put me to sleep within the first two paragraphs.
The problem was easy to identify.
I was looking at a text meant to be read silently – not spoken aloud.
It was written for the eye, not the ear.
It was filled with overblown words and phrases that we would never use in conversation. There was no rhythm. No pattern. Nothing to engage me …