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Archive For: Rules For Speechwriters

Three Potentially Fatal Mistakes Freelance Writers Often Make

Three Potentially Fatal Mistakes Freelance Writers Often Make

Having been in the freelance writing game for over 20 years, I have made just about every business mistake in the book. And those mistakes have cost me clients and money. If you are a one-person company providing writing services to clients – either online or in person – here are three big time mistakes that you want to avoid.

The first is not picking up the damn phone when it rings. I know this goes against the advice of …

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It’s About The Audience…always

The form and function of any speech you work on should primarily be driven by the texture of the event and the needs of the audience, and not by the political or corporate needs of the speaker to deliver a favourite message.

And, this is almost always a very hard sell to your speaker.

As speechwriters, we always do our clients a good turn if we get them to speak to the needs of the audience rather than their own.…

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Changing The Music

As writers — fiction or otherwise — we tend to fall in love with our words. Then we hate them. And then we love them again. That’s when we want to reach for a pistol or at least a good editor.

For speechwriters, the issue becomes really problematic. Even though we know better we too often fall for our exquisite turns of phrase, for words we know are about to leap off the page – proof positive of our verbal …

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The Four Deal Breakers

There are four reasons I might turn down a speech. And only one is truly problematic.

So here goes.

Money. Write for people who have money. Seems obvious I know. But Ph.D Candidates rarely have any so you don’t want to be helping out on their oral dissertations. Wedding/reception speeches often fall under the same category. The give-away is when the prospective client says “you want how much for a five minute speech?” Not that you can’t get well paid …

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