We Need a Speech…

I have often been asked how do I write in the “voice” of my clients? The short answer is that I don’t even try. Here’s the scoop - an extract for an article I wrote dealing with that very question.

“Since I have clients across North America, there are many CEOs I never meet. In fact, some of them don’t even know I am writing for them.”

“And I am often asked the question “How do I write in their voice?” The answer to that is that I don’t even try.” Read more…

February 5th, 2008
Comments:No Comment Category: Dealing with Clients, Essential Speechwriter

“They shoot the white girl first” has been recognized by many as one of the great opening lines in late 20th century literature. It comes from Toni Morrison’s grand novel “Paradise.” I defy anyone to read that line - and not want to find out how the next paragraphs and pages play out.

As speechwriters we always have to concern ourselves with finding great openings for our clients’ events. We want to give them words that will give their audiences reassurance that they aren’t just about to waste the next twenty minutes of their lives. Rather, they settle down and wait expectantly for what your speaker is going to say next. Read more…

February 4th, 2008
Comments:No Comment Category: Essential Speechwriter