Sometimes starting a speech can be the most difficult part of the writing process. We all know how critically important it is to hook the audience in the first minute or two, because if we lose them at the beginning, it is very difficult to get them back. However, it is all too easy to get so fixated on crafting the perfect opening, that we get frozen into a sort of writer’s block where we won’t proceed until we get those opening lines written out.
My friend and colleague Rob Cottingham has an answer for this dilemma. There are very few people who know more about helping clients with their communications strategies and bridging the gap between the online and offline worlds (something we all struggle with) than Rob does. He is also a damn fine speechwriter in his own right, and it is in this capacity that he suggests a way out of the “getting started” conundrum.
Rob suggests many speechwriters get it backwards. He believes that “….the beginning of the speech is that last place you should start. As far as the craft of writing is concerned, a powerful speech starts at the end—for the same reason that you (usually) don’t start a journey without some idea of your destination.”
So if you want to get out of wretched writer’s block – you can read his full post via this link – The Legend of Backward Speechwriter.